Decriminalization of Marijuana

Darnell Taylor M. Channing English 1B March 5, 2013 Decriminalization of Marijuana As I researched the internet for information about the decriminalization of marijuana, I found so much information concerning this project that it was hard putting together some thoughts. Through my research of the different topics I came to the conclusion that the ones I am writing about seem to be the most important concerning the decriminalization of marijuana. Should a person go to jail for smoking marijuana? A lot of people would say no, a person should not go to jail for smoking it.Marijuana is not a narcotic, such as heroin, or a stimulant like caffeine or tobacco, or a depressant, like alcohol. It would be easy to say marijuana is less of a threat to a person’s health than alcohol or tobacco. Marijuana became illegal on August 2, 1937 with the passage of the Marijuana Tax Act. Discrimination and racism played a big part in this because it was said that Blacks and other minorities were th e majority of marijuana users. Politicians and lack of understanding of the drug is why marijuana is still illegal today.The scientific name for marijuana is cannabis. There are two main strains of marijuana and they are called Indica and Sativa. Cannabis is known in the streets, by many other names such as dank, bud, buddha, maryjane, weed, or reefer, and has been used medically since the beginning of civilization. The oldest known evidence of cannabis use comes from a tomb in the African country of Egypt, where cannabis was found in big bundles beside the tomb. In Canada, a high-level public official said the current marijuana prohibition was not working for the benefit of that country .The number of known marijuana users has grown from 55,000 to 350 million, a fact showing that prohibition of marijuana is not working. The big push for the United States to decriminalize marijuana started in the 1970’s, when almost half the states either approved it for medical use, decrimin alized it, or completely legalized it. The people for decriminalization argue that legalizing cannabis would free up billions of dollars that we now use to prosecute users, pay for a large portion of law enforcement resources, and pay for large amounts of prison resources.It would reduce the income of street gangs and organized crime that grow, import, process, and sell illegal marijuana. With decriminalization and regulation it would provide large amounts of tax revenue and reduce enforcement costs, with little or no effect on how much is used. Decriminalization would lower the number of non-violent offenders in the prisons. The number of marijuana possession cases would also decline allowing less pressure on the Criminal Justice system. Decriminalization and legalization of marijuana are favored just because it is believed that a person’s rights should be respected.How a person lives his life, as long as he’s not hurting others, should be allowed. Users wouldnâ€℠¢t have to be scared of getting caught’ a person’s life would not be ruined for having a small amount of marijuana. A person wouldn’t lose his job because he had a little marijuana. College careers wouldn’t be ruined because of marijuana possession. The opposition also argues that cannabis on the streets today has a higher percentage of THC (the primary intoxicant), than in cannabis of an earlier time and that decriminalization will lead to more usage, more crime, and more abuse of dangerous illicit drugs.The Legal History of Marijuana in the United States: Decriminalization (1970-2000s) Check all the places that have decriminalized non-medical marijuana in the United States. Most of the states are in favor of decriminalization. They have started programs such as Drug Education or Drug Treatment in place of jail time or criminal charges for possession of small amounts of marijuana. This offense is now the lowest priority for law enforcement. In 1972, Pres ident Richard Nixon set up a committee to study marijuana use.The Commission found out that the fairness of cannabis prohibition was unclear, and that the Executive and Legislative branches had a responsibility to obey the Constitution. Even in the absence of a court ruling to do so, they did not put the study’s recommendations in action. In 1973, Oregon became the first state to decriminalize marijuana. In 1974, a Senate Internal Security Subcommittee, chaired by Senator James O. Eastland on the Marijuana-Hashish Epidemic and its impact on United States security said that evidence collected on marijuana had turned against this drug.By 1978 Alaska, California, Colorado, Mississippi, New York, Nebraska, North Carolina, and Ohio had some form of marijuana decriminalization. Certain cities and countries, especially in California, had adopted laws to further push decriminalized cannabis. When speaking against decriminalization, a 1974 study by the United States government and end orsed by then-President Ronald Reagan is being used. The results claim that in a test using monkeys, loss of brain cells was discovered. Unknown to the public was that this story was totally unfair.The monkeys were made to wear gas masks and marijuana was then pumped into their lungs non-stop for 5 minutes at a time with no fresh oxygen. It was a miracle the monkeys didn’t die and suffered only brain damage in this act of animal cruelty. Another study published in ‘The Journal of Clinical Investigation† shows that cannabis use actually stimulates cell development. It is not possible to overdose on marijuana, unlike most prescription and illegal drugs. Marijuana has yet to be proven addictive or deadly.No deaths have been linked to marijuana use. It has no known lethal dose. Health issues and family responsibilities, not legal issues, are reasons given for stopping or never starting the use of marijuana. Even the thought of it being a â€Å"gateway† drug is controversial. Research shows the real â€Å"gateway† is the illegal drug market. The â€Å"gateway† effect for marijuana could be because exposure to other illegal drugs when buying marijuana â€Å"on the streets† increases the opportunity to use other illegal drugs.Several states have taken steps about the marijuana issue by decriminalizing the possession of small amounts of the drug, reducing sanctions for amounts suitable for personal use. For marijuana that means one ounce or less. In recent history, there have been a lot of unsuccessful attempts to decriminalize cannabis. In 1974, Dr. Robert DuPont, the White House Drug Czar, began to publicly support the decriminalization of marijuana. When DuPont left government he changed his mind, seeing marijuana as a health problem and declaring â€Å"decriminalization is a bad idea†.Robert DuPont is still an active opponent of the decriminalization of marijuana. A law to legalize marijuana state-wide was put on the California Ballot in 1972. Proposition 19 was rejected by 66 percent of the votes. The Initiative reads as follows: 1. No person in the State of California, 18 years or older shall be punished, or be denied any right or privilege, by reason of such person’s planting, cultivating, harvesting, drying, processing, otherwise transporting, or possessing marijuana. 2.This provision shall in no way be construed to repeal existing legislation, or limit the enactment of future legislation, prohibiting persons under the influence of marijuana from engaging in conduct that endangers others. In Gonzales vs. Raich the courts ruled in a 6-3 decision that the Commerce Clause and the Supremacy Clause of the United States Constitution allowed the Federal government to ban the use of cannabis (including medical use) because Federal law is â€Å"supreme† and overrules State law.Further legalization of cannabis came in 2012 as two of three things to vote on were put on the general ballot of November 6th and were successful by wide margins. Washington’s Initiative 502 (2011) and Colorado’s Amendment 64 (2012) passed in the general election, as Oregon’s Ballot Measure 80 (2012) failed. Both of the successful measures restricted cannabis possession to adults aged 21 or over, restricted the total amount allowed and included a â€Å"DUID† (Driving under the Influence of Drugs) provision against driving under the influence of marijuana.Both specifically regulated cannabis much like hard liquor has been since the end of prohibition in the United States and avoided any changes to medical marijuana law. Initiative 502 defined marijuana based on its THC content and controlled all growth; processing and sales of marijuana based on its THC content and controlled all growth, processing and sale of marijuana under the Washington State Liquor Control Board, with restrictions against public consumption. The Colorado Measure allowed â€Å"private grows† in addition to commercial regulation.The failed Oregon law established a new State agency to regulate and tax cannabis but was less specific and allowed possession for all adults, aged 18 or older. Illegal marijuana cost taxpayers $7. 5 billion a year (enforcement, prosecution, incarceration and monitoring). It also makes growing hemp, which can be used to make cloth, paper and rope, against the law. When imported from places like Canada, Russia, and China hemp products are legal. In 1645 hemp was a cash crop in America and Europeans were growing it before that. Almost one million people a year are in trouble with the law, about marijuana. 15 billion a year goes to the â€Å"War on Marijuana†, which doesn’t look too successful. Decriminalization will reduce these numbers. There is little proof that decriminalization of marijuana use leads to an increase in marijuana use. Almost one million people a year are in trouble with the law, about marijuana. $15 bil lion a year goes to the â€Å"War on Marijuana†, which doesn’t look too successful. Decriminalization would reduce these numbers. In January, 2011, first year Arizona Republican Legislator John Fillmore introduced House Bill 2228.This bill would decriminalize marijuana possession of 2 ounces or less to a petty offense with a penalty no more than a $100 fine, similar to the laws in Colorado and California. On January 1, 1975, Senate Bill 95 made possession of under one ounce of marijuana for non-medical use punishable by a $100 fine; tougher punishments exists for amounts of more than an ounce, possession on school grounds, or violation of marijuana laws for sales or cultivation. If the offender is under the age of 21, his or her Driver’s License may be suspended for up to one year.In Mendocino County, voters in 2000 approved Measure G, which called for the decriminalization of marijuana when used, or cultivated for personal use. Measure G passed with a 58 percen t majority vote, making it the first county in the United States to declare prosecution of small-scale cannabis offenses The â€Å"lowest priority† for law enforcement. Measure G does not protect individuals who cultivate, transport, or possess marijuana for sale. Measure G was passed at the local government level making it law only in Mendocino County and does not affect existing state or federal laws.On September 30, 2010 California Governor Arnold Schwarzenegger signed into law, S. B. 1449. A bill that decriminalizes the possession of up to one ounce of marijuana. The bill reduces simple possession from a misdemeanor to an infraction. This would eliminate the need to appear in court and would treat possession of less than 28. 5 grams like a traffic ticket, punishable by a $100 fine. Also in 2010, Proposition 19, titled the â€Å"Regulate, Control, and Tax Act 2010†, qualified for the November California Ballot. It was rejected by 54 percent of the voters.The Initiat ive would have legalized the recreational use of marijuana and its activities in the state of California. It would have let local governments to regulate and tax the cannabis market. In Colorado marijuana has helped the state economically with millions of dollars in revenue generated with the legalization of marijuana for adult use, regulating and taxing it the same way alcohol is regulated. Before November 6, 2012 the cities of Breckenridge and Denver, Colorado had passed Measures to make possession of up to one ounce of marijuana legal, even though possession was still a crime under tate and federal laws. Amendment 64 to the Colorado Constitution, which passed November 6, 2012, legalized recreational marijuana use under State law. In 2006 Amendment 44 was rejected by 59 percent of the voting population. Amendment 44 would have legalized possession of 28. 45 grams (approximately one ounce) or less by adults 21 or older. California is estimated to have saved a billion dollars in a t welve year period between 1976 and1988 as a result of decriminalizing marijuana. In 2003 the United States spent $12. billion on law enforcement and court costs; and $16. 9 billion in penitentiary costs, with Alaska spending as much as $25 to $30million per year enforcing marijuana prohibition laws. There is little proof that decriminalization of marijuana use leads to an increase in marijuana use. The cost of arresting and prosecuting marijuana offenders were lower instates where possession of marijuana in small amounts had been decriminalized. In places where marijuana possession is still a criminal offense and not decriminalized, there has been an increase in marijuana use.In countries where marijuana has been decriminalized there are lower rates of drug use when compared to countries where marijuana possession in small amounts is still a criminal offense punished by jail time. In 2006, marijuana was the top cash crop in 12 states, one of the top 3 cash crops in 30 states and one of the top 5 cash crops in 39 states. United States marijuana production is estimated at $35 billion annually. Some Health Benefits of Marijuana Use Should marijuana still be illegal in the United States based on its health effects, medicinal value and costs to the country?Some people suffering from afflictions have to break the law to relieve chronic pain. 1. For asthma and the common cough – Marijuana is one of the best dilators of the bronchioles (The first passageways by which the air passes through the nose to the air sacs of the lungs). 2. For AIDS Wasting Syndrome and Eating Disorders – Where â€Å"munchies† from smoking marijuana increases the user’s appetite. 3. For Crohn’s Disease, Cancer, and Migraines – Marijuana’s pain relieving qualities help. 4. For ADD and ADHD – Besides being an alternative to Ritalin, marijuana helps without any of the Ritalin side effects. . Pre Menstrual Syndrome (PMS) – Reduces pain in severe cases of PMS. 6. Tourette’s and OCD (Obsessive-Compulsive Disorder) – Marijuana slows down the tics in people that have Tourette’s and the symptoms of the people with OCD. 7. For Anxiety-Marijuana calms 8. Hepatitis C-Marijuana helps improve drug therapy treatment 9. Marijuana also helps with Schizophrenia, Epilepsy, Depression, and Multiple Sclerosis. I tried to give as much information as I could to let you know what’s going on. I hope I did that. Works Cited â€Å"Decriminalization of Marijuana†, Lawrence, B. K. Studymode. com, 6 May 2005, http://www. Studymode. com/Essays/Decriminalization-marijuana-56452. html â€Å"Decriminalization of Marijuana†, 123HelpMe. com, 10 Mar 2013 â€Å"Decriminalization of Marijuana†, Termpaper. com, 12 Apr 2012 http://Termpaper. com/Essay-on/Decriminalization-Of-Marijuana/79942 â€Å"Decriminalization vs. Prohibition†, 123HelpMe. com, 10 Mar 2013 http://www. 123HelpMe. com/view. as p? id=61687 â€Å"Illegal Drugs: Legalization of Marijuana†, Marijuana. com, 19 Apr 2010 â€Å"Smoke In The Air†, 123HelpMe. com, 10 Mar 2013 http://www. 123HelpMe. com/view. asp? id=86223

Children & Television

Anita Westerly Television (TV) can have its own educational and social benefits for many children; it can also be very entertaining and educational in many ways. When children watch positive role models perform respectful acts to others that alone can inspire children to make encouraging and helpful decisions when encountering others. TV awards children the chance to explore the globe through many diverse shows that expand on different countries and places such as Space and the Deep Ocean.Children can earn about different animals, cultures, and gain exposure to different ideas that may not be available in their own town. However, the reverse also can be true; children may see or hear things on TV that parent's may not want them to learn. TV can also affect a child's health, behavior, and family in negative ways through different kinds of behavioral issues. How children learn and retain information, along with the type of programming they watch, can inspire children and adults alike t o become more involved with educational shows using flashcards and instructive guides.There are many types of learning styles among children, and to fully understand each type can be very useful for parent's who want the best for their child's education. There are three main styles that can describe how most children learn. They include the visual, auditory, and kinesthesia learners. Many children do not learn by using Just one of these categories; they can use all three if this is how they retain information the best. The way a child learns is not decided by children themselves, children will tend to use the style that most naturally comes to them.Many visual learners use pictures, diagrams, and tables to help them fully retain information (Feller & Solomon, 2000). Visual learners tend to have very vivid imaginations and learn by seeing pictures or tables; they may also think of things that they encounter or learn each day in an imagery format (Vincent & Ross, 2001). An auditory le arner may enjoy listening, talking, and carrying on conversations with others on what they are trying to learn or Just remember.With many children, by listening to their Abs's through a song, they can retain how the alphabet goes much easier. In school, auditory learners can benefit most by listening to their teachers first then repeating pictures in their mind, as do the visual learners, but rather filter incoming information through their listening and repeating skills. An auditory learner is usually very talkative and has difficulty with writing (Vincent ; Ross, 2001). Kinesthesia children choose to engage in hands-on activities that use the sense of touch to learn.For kinesthesia learners to fully understand and retain information presented to them, they must touch, feel or be able to apply the information in some ensue Tao physical activity or object. They tend to take many notes and use pictures to help remember what they learned. Kinesthesia learners also have a very difficul t time paying attention and can seem to become uninterested if there is not physical involvement of any kind (Vincent ; Ross, 2001). For example, children tend to learn their shapes faster by physically picking up an object of a certain shape and placing it through the corresponding shapes hole inside a toy box.Visual and kinesthesia learners are similar in that they both use a hands-on approach toward learning by applying what they have learned to an event in their lives or an object that they physically can see or touch. Physical hands-on learning can have its advantages, but it can provide only so much information for children. Reading and being able to fully comprehend what is being read is also a very helpful skill in retaining information. TV shows today offer plenty of educational value with different toys, games, and reading guides for the children to fully comprehend what they are watching.When children spend less time playing outside with their friends and more time in iro n of the TV, it can lead to very unhealthy eating habits. â€Å"Eighty-three percent of children from age six months to less than six years view TV or videos about one- hour and 57 minutes a day. TV viewing is a contributing factor in childhood obesity because it may take away from the time children spend doing physical activities; lead to increased energy intake through snacking and eating meals in front of the TV, and, influence children to make unhealthy food choices through exposure to food advertisements† (Obesity and Overweight for Professionals, n. . ). Children can come very impressed by the plethora of colors that a TV displays, while sitting in front of one, a child can become almost too mesmerism's. Watching two or more hours of television for children younger than two years can have detrimental effects on a child's attention span, impulsiveness, and restlessness (Alias, 2004). When toddlers are beginning their adventure into this amazing world, their brains are de veloping much more rapidly than when they will become adults. This stage is critical to children learning how to walk, associate names with faces, learning words, ND creating social bonds with others.If a child is in front of the Top often these critical developmental skills get overshadowed by TV shows and its effect on a child's attention abilities. TV by itself, without guides or books, can have very positive effects on a child's ability to explore many places, animals, or things that cannot be seen otherwise. TV can inspire children to try new activities that could lead to playing a certain sport, instrument, or trying something that they would not try without seeing someone else perform it first. The Olympic Games would be an excellent example of how TV can inspire children to try new activities they would never try before.The Olympics do not happen very often and most often it is not feasible to attend the Games themselves. Another benefit of current TV shows today can motivat e the children to read the book first or even inspire adults to challenge their child to read the book before they can attend the theater to see the movie. Whether children watch current media at home or at a relatives/friend's house, it can benefit children to have parental involvement so that they understand much more efficiently what they are watching.A channel assigned precisely for young children from infancy to preschool can assist educationally with a double influence: censorial perceptual development and an audio visual enrichment of the cultural environment (Finalized, 2012). This can, in many ways, add to the performance of a children's future education by obtaining higher test scores, making better decisions, and bringing forth greater opportunities in future educational goals such as college. When children regularly watch the same type of educational programming, they can grow a special interest for shows of educational nature further in life, expanding their knowledge b ase.Channels such as Nick Jar. Have special programming all day long for children of a younger age group, whereas, Nickelodeon offers programming tailored toward an older age group. This can make it much easier for children to find the shows that interest them. When children become interested in what they watch, the information obtained will be much easier to retain for future use. There are three different types of parental mediation that aren't can use while their children are watching TV.Restrictive Mediation, Shared Viewing, and Instructive Mediation are excellent methods for parent's to be actively involved with their children's viewing experience. Restrictive mediation is a method that some parent's use to restrict the amount of time, type of programming, and forbidden content from their children's viewing. This method is also helpful for parent's who like to use TV as a reward/punishment system. Shared viewing is purely just a parent-child viewing experience; whereas, Instruc tive Mediation refers to a aren't-child discussion of content (Warren, Egger, & Kelly, 2002).With the different types of learning styles identified in most children today, it can become quite difficult for parent's to be resourcefully involved with their children's viewing experience. When parent's fully understand each type of learning style and how their children use those different styles to efficiently and appropriately learn, they can successfully make the viewing experience for their children much more pleasurable and educational for all. Following children's TV habits is an important detail to keep n mind.

Introduction to heritage tourism

In Northern Ireland heritage tourism attractions can be classified in many different ways. These include manmade but not built to attract tourists attractions, manmade and purpose built to attract tourists attractions, natural attractions and can also be applied to special events. It is hoped that this seminar will help people to gain a wider understanding and appreciation of heritage tourism and the efforts of the bodies who do so much excellent work in order to protect and preserve Northern Ireland's rich heritage attractions. Manmade but not built to attract tourist heritage attractions include the Walls of Derry which were built in 1613 to protect the inhabitants from hostile enemies. They fulfilled their purpose during the siege by the Jacobites and defended the city for more than a hundred days until the siege ended. Another example of a heritage attraction is St Columb's Cathedral, built in 1633 and was the first cathedral in the British Isles to be built after the Reformation. Today, like the Walls, they are the city's most popular tourist attraction and receive hundreds of tourists a year .However the Cathedral is still used to worship in. The Walls are owned by the Honourable The Irish Society but are looked after by the Environment and Heritage Service. Manmade and purpose built to attract tourist attractions include the Tower Museum, which was built in 1992, which has displays on the early history of Derry, the Siege and the role it played during World War Two. Another example of this is the Ulster American Folk Park in Tyrone which was primarily built as an educational facility. It was built in the late 1970's to celebrate the United States' bicentenary in 1976. It is owned by MAGNI (National Museums and Galleries of Northern Ireland) which looks after all the museums and parks in its care. Natural attractions include the Giant's Causeway in County Antrim which was formed sixty five million years ago by the cooling of magma into its unique hexagonal shapes. It is perhaps the legend of Finn MacCool forming the Causeway that is perhaps more interesting than the actual formation. It is also the only World Heritage Site in Ireland having been made so in 1986. Special heritage attractions include the Halloween festival and the Maiden City Festival in Derry. The Maiden City festival was first held in 1997 and has had an extremely successful run each subsequent year. It embraces both sides of the community and has helped both sides to gain a better understanding of the others culture. The Banks of the Foyle Halloween Carnival has had perhaps an even more successful run. It won the Northern Ireland Tourist Board's â€Å"Event of the Year† Award in 2002. To tie in with the festivities are ghost tours around the city and story telling in the Tower Museum. 0950- The National Trust The National Trust was established in 1895 by Robert Hunter, Octavia Hill and Hardwicke Rawnsley to â€Å"guard† the threatened coastlines, countryside and historic buildings of the United Kingdom. They had been concerned with the unrestrained development and industrialisation of the Victorian Era. Since 1884 Hunter had been calling for the establishment of an organization to â€Å"administer its property with a view to the protection of the public interests in open spaces.† In over a hundred years it has become the largest independent conservation body in the world and now owns more than two hundred historic buildings , more than six hundred thousand acres of countryside and more than five hundred miles of coastline. Its main aim is, and always has been, to â€Å"maintain and care for the coast, countryside and historic buildings on behalf of the nation†. In Northern Ireland the Trust owns almost fifty different properties spread around the country .These include Mount Stewart in County Down which is one of the Trust's more popular properties in Northern Ireland. The property not only includes some of the most magnificent gardens in Northern Ireland but also objects of historical significance. The dining room features the actual chairs that were used by the delegates in the Congress of Vienna in 1815. The house also contains priceless paintings which were collected by members of the family over several centuries. The Dining Room Mount Stewart Another popular property is Florencecourt in County Fermanagh. It was previously the home of the Enniskillen family and was given to the National Trust by the fifth Earl of Enniskillen in 1953. It is also of natural importance as on its grounds is the first Yew Tree was planted here in 1767. The land around the house is owned by the Forest Service which purchased the land from the sixth Earl of Enniskillen in 1975. Florence Court, County Fermanagh In County Antrim the Trust owns the Carrick-a-Rede Rope Bridge. It was primarily used as a way for fishermen to Carrick-a-Rede Island. Over one hundred thousand tourists visit the bridge every year. It is also an excellent place to view porpoises, dolphins and basking sharks. Carrick- a-Rede Rope Bridge The Giant's Causeway is the most popular heritage attraction in Northern Ireland and is the only UNESCO World Heritage Site in Ireland. More than five hundred thousand tourists a year visit the area from around the world. Over sixty million years old it was formed by lava flowing into the sea and gradually cooling and hardening. In 2002 the Giant's Causeway and Bushmills Railway opened more than fifty years after its predecessor the Giants Causeway, Portrush and Bush Valley Tramway closed. The line runs from the Giant's Causeway to Bushmills. The Causeway is also an important area for wildlife including peregrine falcons and a rare species of bird known as chough. The Causeway is the last known area in Northern Ireland for these birds to inhabit. The Giant's Causeway The Trust also owns and manages the Mourne Mountains specifically Slieve Donard and Slieve Commedagh. Slieve Donard is Northern Ireland's highest mountain standing at a majestic 850 metres. The Trust has only owned these two mountains since 1991 and, since it is a charity, it had to use its own money to buy them. It managed to raise enough money through a fundraising campaign and bought over a thousand acres. The Mournes have an abundance of wildlife including ravens, hares and rare dragonflies. Slieve Donard and Slieve Commedagh The Trust also owns and cares for sites that belong to Northern Ireland's industrial heritage such as Patterson's Spade Mill in County Antrim. It operated from 1919 to 1990 and was purchased by the Trust in 1992. It is the last working water-powered spade mill in the British Isles. The spades are still available for purchase at around twenty pounds. 1010- The Environment and Heritage Service The Environment and Heritage Service is the largest department in the Department of the Environment with more than five hundred personnel. It advises and implements the Government's policy on the environment in Northern Ireland. Their main aim is â€Å"to protect and conserve the natural and built environment and to promote it's appreciation for the benefit of present and future generations.† One of the areas the EHS cares for includes Scrabo Tower and Country Park in County Down. It was built in 1857 in memory of the 3rd Marquis of Londonderry (who also owned Mount Stewart) and can be seen for miles around. There is also a disused mine where the famous Scrabo Rock was extracted and exported to other areas of the United Kingdom. The EHS also cares for Roe Valley Country Park in County Antrim. It is home to a wide variety of wildlife including foxes, badgers and otters. The park is also a popular place for recreation including salmon and trout fishing, canoeing rock climbing, orienteering and riverside and woodland walks. They also look after Dunluce Castle in County Antrim which was built in the late 16th century. The incident in 1639 in which the kitchen fell into the sea is what the Castle is most renowned for. Carrickfergus Castle, Bellaghy Bawn, Ballycopeland Windmill, Dundrum Castle, Inch abbey, Grey Abbey and Hillsborough Courthouse. Other country parks and countryside centres the EHS cares for include Portrush, Countryside Centre, Castle Archdale County Park, Ervey Wood and Ness Wood. Scrabo Tower and Country Park Dunluce Castle Greenpeace Greenpeace had it's beginnings in 1971 when several people protested at the USA detonating underground nuclear bombs in a area used by rare otters near Alaska. It has grown in the last thirty years and has over 2.8 million supporters around the world. It operates in more than forty countries and has its headquarters in Amsterdam. Greenpeace's latest triumph has been in putting pressure on the World Heritage Committee to add Lake Baikal (the largest fresh water lake in the world) and the Volcanoes of Kamchatka in Russia to the list of World Heritage sites. More than twelve million hectares will now be preserved. Greenpeace also successfully put pressure on the WHC to declare the Komi Virgin Forests in the Urals a World Heritage Site. 1100-The Wildlife Trust It is the United Kingdom's largest conservation charity devoted to wildlife. No member of the trust is paid as all of its members volunteer to help the Trust. The Trust cares for more than two thousand nature reserves. There were four hundred thousand voluntary members of the Trust in 2002 and the member is still growing. Membership costs à ¯Ã‚ ¿Ã‚ ½24 a year for one person and à ¯Ã‚ ¿Ã‚ ½36 per annum for a family membership. They have 47 local trusts and a trust for children known as the Wildlife Watch who work together to protect wildlife in different areas from cities to the countryside especially in national and country parks. The local trust in Northern Ireland is the Ulster Wildlife Trust and was founded in 1978. In Northern Ireland there are more than 2000 members of the Trust. Their main aim is to â€Å"help people recognise that a healthy environment, rich in wildlife and managed on sustainable principles, is essential for continued human existence.† WWF The World Wide Fund for Nature's main aims are to protect and conserve endangered species and to address global threats to wildlife. However it only works to protect animals in the wild and has â€Å"no experience or expertise to deal with issues relating to animals in captivity. Whereas the larger organisation works on international issues relating to animals the UK organisation work to look after the countries wild animals. It can be involved in many matters affecting wildlife such as challenging the government on the destruction of the countryside. It also puts forward the effects of tourism in wildlife. Unlike other heritage organisations it owns no property and therefore has more money to spend.

Event management Essay Example | Topics and Well Written Essays - 2000 words - 3

Event management - Essay Example Groups of related event usually stage up the pre-event and the post event requirements, preparations, site an event management area, the impact of time frames, number of guests required, food prepared with respect to the scales and the intended target groups of events. An example of an event is the graduation ceremonies held in the schools, which require event related operations. Through this operation, a student will be able to understand what is required in the event. Guest invited, parents and any other target get to know what time is the event starting, and all the other proceedings. These events help to design the programs to be followed in a particular span of time. This program designed to help eliminate much time wastage since most of time an event that is not designed with relevant programs tends to extend to late hours hence frustrating the attendees. They also help to give the chronological analysis of the presentations in the events. Each event has a unique way to handle the running activities that have to be effectively designed and followed. Team organizer and designer of the programs is first selected to discuss on how to conduct the event in a unique way that will attract the guests and the other attendees. Logistical arrangements are then made by the event team to determine the amount of the time to be consumed by the related event, the number of the guests invited the event also helps to determine whether the site put aside for the sole purpose of the event will accommodate the number of the people require to attend the event. Some other teams are selected to formulate the branding of the event especially the event are not seasonal or they require high attention. Event operation management is basically about getting things done effectively and efficiently in an organization. They aim at delivering a product or a

Cruise Sub brand collection spring summer 2014 for victoria beckham Essay

Cruise Sub brand collection spring summer 2014 for victoria beckham brand, using rational mega trends - Essay Example The current hot trends in the market are based on the redefinition of the 1950s. The market trend that is so prevalent is the use of bright colors with fancy new designs. This necessitates the brand in following the trend to mainstream its design to light, trendy, and bright colored summer wear. One of the major spring summer trends is the use of an all-white theme. The main reason for white color is that is ever lasting and does not go out of style. Consumers are the backbone of any new product in the market. In this new spring summer collection of 2014, the views of the consumer form a large portion of the whole line. Consumer research shows that consumers need to be fully included in the designing of the products. Their preferences are light and stylish clothes for spring summer. The top three competitors for Victoria Beckham’s spring summer collection are Moschino, Givenchy, and DKNY. According to the SWOT analysis model the above three competitors have one common strength over the Victoria Beckham collection is that the three companies enjoy market advantages due to their existence for a long time. However, all the leading brands including Victoria Beckham’s brand enjoy equal opportunities in accessing the market. The first marketing objective in the smart model that can be used is that marketing should be measurable. The second objective is that the marketing model ought to be realistic. Lastly, the marketing strategy should be time scaled. Objectives in marketing that follow the smart model are more likely to be successful. Market segmentation entails the division of consumers into different groups according to common identifiable characteristic. The major segments possible in the market include gender- related, geographically related, age-related, and lifestyle related segments (Joyce & Woods, 2008). The segment to be targeted is the gender-related

The Population Environment Debate Essay Example | Topics and Well Written Essays - 750 words - 1

The Population Environment Debate - Essay Example Currently, researchers are trying to frame this debate into a more analytical parameter. This is after they discovered that a framework, which describes the inherent uncertainties in the relationships between population and environment, is vital in giving this debate a direction. Governments are also advised to develop and implement population policy that acknowledges and respects the relationship between population and the environment. Additionally, the entire population should also be engaged, in this debate, to get their views and opinions about the future at the local, regional, and national levels. These actions will help people understand both the positive and negative relationships between population and the environment. Betsy Hartmann first came up with the idea that overpopulation is the primary cause of environmental degradations, and serious population control is required to control this situation (Ramphal et al. 45). He dismissed the idea that population growth was the ma in cause of environmental problems, and reminded researchers to reflect on how population- control programs are not paid much attention. This argument is recognized as the cause of the population-environment debate. Participants of this debate are facing the challenging of considering whether population growth is the cause of environmental degradation, or whether it should be considered as a non-issue, in this debate. Considering one factor, as the effects of population growth on the environment, is what has always given this debate a meaningless direction. Participants need to broaden the basis of their arguments and understand population dynamics and their impacts on the environment (Ramphal et al. 51). While the rate of population growth has significantly slowed down, there is still an increase in the world’s population every year (Ramphal et al. 23). Population growth has a considerable effect on the environment, however; it is difficult to determine whether this impact i n linear or uniform.           

Television as a live medium Assignment Example | Topics and Well Written Essays - 1500 words

Television as a live medium - Assignment Example Bourdon cited several examples to demonstrate this. There is the case of the live sports commentary. The authors explained that the delivery involves specific phonetic features as well as the unmistakable rhythm and prosody that came as the event unfolds (543). It was stressed that such live commentary could be recorded earlier in a previously completed game or sporting event. But television programs do not operate in vacuums. The audience knows - besides the actual material being viewed - the background information about what they are watching. For example, the schedule of basketball games are published and known to the viewers. These types of information augment the audience’s ability to determine whether a television exhibition is live or not. The voice or the verbal aspect of live television also works in tandem with the visual content being presented. A voice complements the body language of television mediators such as reporters talking to the news anchor. During a news report when a story is being beamed as it happens and the reporter and the anchor are talking about it, the audio reveals the liveness by confirming the nuances (and problems) present in a conversation transpiring where on is talking back from a remote area. The delay in the answers, the need to repeat details and even some technical glitches such as static sounds - they collectively articulate to the audience that the report is transpiring live. Bourdon also pointed out the impromptu changes that occur before the viewers’ eyes and how the voice of television mediators highlights the liveness of the program by confirming them for the sake of the audience. Say, after an advertising break and a new resource person joins a live talk show, the host introduces him or her. It shows a break in sequence or a perfectly logical unfolding of the program, which underpins the contrived pre-produced television materials. To put this in context, one should remember that modern viewers are f amiliar with live television and could often spot if a program is not. An important part in this discernment is the sound. It is difficult to manipulate and it provides the clue if a material is contrived or pre-produced. It complements the visual messages to articulate â€Å"liveness†. Question 2: Why Pay attention, as Sterne urges, to the â€Å"physical life of the medium† of television? The physical â€Å"stuff† of television is important, according to Sterne, because it is critical in the way the medium functions or rather in the way â€Å"televisual† relationships are organized (504). He cited that television infrastructure â€Å"reify social relationships - giving relations a degree of density, inflexibility or objectivity that they would not have without an abstracted principle and mechanism of repetition† (504). The problem being addressed by this position is that television infrastructure and its physical life remains mystified or relegate d in the historical background mainly because they are not accorded the right degree of interest and emphasis. The argument is that an understanding of the medium’s physical life will provide insights in the sheer power of television’s capability and, therefore, an appreciation and recognition of its role in social, cultural, political and economic spheres. Sterne ultimately underscored that the American television - when approached through an understanding

Direct Marketing in International Markets Assignment - 1

Direct Marketing in International Markets - Assignment Example Here the basic characteristics of international direct marketing have also been discussed which include being flexible, meeting the customer needs, focused attention on greater convenience, also overall increased overall customer benefits (Krafft & Hesse, 2007). Also, the views of the marketing Guru Seth Gobin have also been included on the differences between mass marketing and direct marketing. Here a clear differentiation brings out one of the basic yet most important points, i.e. mass marketing is similar to a machine gun which reaches a number of customers, however the overall effectiveness is not certain until the end, while direct marketing are similar to hand guns which will result in a definite kill, i.e. conversion (Greenslade, 2009). The common aspect of the two methods is that both are equally tried and tested methods that companies adopt (Greenslade, 2009). The paper has also identified that the major issues in the consumer perspective is the lack of privacy and constant , annoying direct call marketing. Here it has also been found that several telecom companies have implemented the ‘Do not disturb’ list to allow customers from getting unwanted calls (Jobber, 2009). Apart from these several laws have also been developed to help customers overcome the issue. Introduction: Among the various different means of making contact with customer, direct marketing is one of the direct channels. This paper aims at discussing about direct marketing in an international sense. The paper will also discuss the characteristics of direct marketing and will include a detailed comparison of direct marketing and mass marketing approach (Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets , 1999).

Managerial Finance Essay Example | Topics and Well Written Essays - 1500 words - 1

Managerial Finance - Essay Example Any effort that could increase profits above the hurdle will be ignored since the manager after meeting such pre-set goals will relax. Again, setting hurdles will also work against the regional executives since different policies affect investments differently according to the given country. Each country has a different inflationary level, lending rate, political stability and other cultures which together or singly affects investments. Setting a uniform hurdle rate is being unfair to countries with unfavourable investment policies. 2 Investing in Lower risk projects will normally be a favourite of the lower division managers since chances of them losing out on the investment is limited. This however, will always come with unfavourably low or unattractive incomes. While this might appear favourable to the managers, it may turn out to be a dislike of the shareholders. Shareholders would want to maximize profits without regards to risks involved, while the managers are more concerned about the risks involved in each venture. Risk is may be defined as the standard difference of return on an investment or portfolio of assets. It is measured using different methods including Value at risk. It helps business men to get prepared for the potentially turbulent market and is quoted in terms of percentage and fixed time horizon (Kwon Joon Chang, 2008). If a 77% one day of value at risk, and the security of 6%. This means that the estimate for the example is that in the next one day, there is 77% chance that the security will not lose more than 6% of its value. The equation may be written as: VaRÃŽ ± = inf{x Ï µ R: P (L > x) ≠¤ 1 – ÃŽ ±} It does not take into account the downside potential in case the portfolio encounters the one percent chance that it exceeds the loss threshold. In other words, once the losses exceed the threshold,

HR Management Essay Example for Free

HR Management Essay Negligent hiring is the potential liability of an employer for actions of an employee who was selected for employment without adequately determining the person’s qualifications for the job. Negligent retention on the other had refers to the prospective liability an employer faces by retaining employees who it knows (or should know) a re not qualified to perform their jobs tasks or have mental or physical conditions or propensities that result in them being hazardous to themselves or others. Discussion  Employers need to do reasonable investigations on the prospective employees work experience, background, character and qualifications to avoid negligent hiring. The doctrine of hiring and retention provides that an employer have a duty to exercise reasonable care in selection and retention of his employees. The employer should be aware of the employee problems that make him or her unfit should avoid negligent retention. The employer should take further action such as investigating, discharge or reassignment. Employers want to be sure their employees are doing a good job, but employees should not have their every sneeze or trip to the water cooler logged. This is where workplace conflict comes to foreplay. Employees are the greatest assets of any company and an employer should put much care in protecting their privacy. Employees should avoid providing all their information to their employers because such information could be used for identity theft as well as carrying out criminal activities such as fraud cases leaving the employee in financial problems. Employers should also ban use of the new technology such as camera phones, digital cameras etc because offensive pictures of workers in private, embarrassing or intimate situations can be taken and sent to the net. Such technology can be used to conduct industrial espionage. In this cue therefore employers do are not obligated under any law to use devices that can intrude on the employees privacy. The employers under the contract terms reserve the blame if the employee get accident or injured during the working term. Under the labor laws the safety of the employees lies on the employer if the employee gets the injury at the point of work. It is the mandate of the Contracting firm to provide safety and health measures at all costs to the working employees who forms the main component assets in the company. WS4DQ1-Merit pay Merit pay is pay compensation given to employee based on his/her productivity. Its based on the assessment of the employee’s productivity. Hoever merit pay is rarely used as most managers use it as a strategy to motivate those indiduals well known to him or her. Merit pay should be given based on competence in work. Hard working employees need to be rewarded; this should base on achieved measurable targets, units. Merit pay should be included as part of organization package for various reasons. One is that merit pay enhances a vibrant competitive workforce and therefore eliminates laggardness in workplace. WS4DQ3-Kenneth Lay Lay was one of the Americas highest paid CEO in America. He was Presidents Bush Treasury secretary . He dumped large amounts of his Enron stock and encouraging his employees to buy more stock. As the highest paid CEO, lay never contributed much to the Organizations success; rather he greatly contributed to its downfall. Thus, he was not entitled to the handsome package he was receiving, as he got filthily involved in scandals that amounted billions of shillings leading to the collapse of Enron. WS5DQ1 Workplace violence can take a heavy toll on a business in terms of liability, lost revenue and employee productivity. Tangible costs-medical bills, Antony fees, lost wages, security cost, rehabilitation and property damage. Intangible costs include; loss of staffs time, staff replacement, company liability, moral issues that affect productivity levels. Preventing work place violence therefore means the management of the human resource should ensure the safety of work place. Work place violence can be prevented by; being always alert-no work place is safe, understanding what the problem is, developing a violence prevention plan and responding to emergency incidents. Such policies as; violence prevention plan should be put in place, the management should be at fore in been alert on any violence incident, developing a good working environment and cultivating on maintaining good teamwork relations. This is because when there is good relation among the workers, there is low chance of violence. WS5DQ2 Federal Osha does not have jurisdiction over those employed by state, county, city or municipal governments. However, several state plans do cover such public sector employment. State with approved state plans and in accordance with section 27-a of the PESH act, New York adopts and enforce occupational safety and health standards in the public sector which are identical to OSHA’s. For instance public schools must comply with same fire protecting standard as private schools, but the standards are promulgated and enforced by the state. The California department of occupational safety and health differs with the federal OSHA agencies in the sense that, states have option to establish regulations for hazards not covered by federal standards or more stringent standards than those promulgated by OSHA, which California does. California state agencies standards cover more ground and stringent than federal OSHA’s. Mainly, California OSHA agencies differ from federal agencies in such areas as; requirement for injury and illness prevention program (IIPP), hazcom standards, permissible exposure limits (PELs) and Ergonomics. OSHA’s has continuously been involved in voluntary protection programs, which has indicated effective management of safety and health protection improvement in employees moral and productivity. WS6DQ3 The involvement of unions in social policy areas and participation in self-governing bodies of national social insurance scheme has been the role of unions in Germany. With the increased importance of private pensions, trade unions have enhanced their collective bargaining role in this area. Besides unions have seized opportunities to enhance their role in collective regulation of state imposed privatization. Trade unions over the recent years have had their membership dwindling ageing of membership and lacking support among young employees. This is because the top management or leaders in the unions have taken it as their platform to pursue their welfare as opposed to the welfare of the members in the collective bargaining. WSDQ3 The NLRB does not include coverage for all workers. These include individuals who are employed as agricultural laborers, domestic servants, parents or spouse, independent contractor, employed as supervisor, employed by an employer subject to railway labor act, employees by federal state or local government and those employed by any other person who is not an employer as defined by NLRB. These employees do not have right to form unions as other workers since they are not within the NLRB jurisdiction. In one case, NLRAB was unsure how to define ‘supervisor’. Individuals who are supervisors would not be included in the bargaining unit potentially represented by unions or allowed to vote in the elections. The court ruled that this NLRB judgment is unfair. The court said there were no statutory basis for excluding ‘’professional or technical judgment’’ from joining unions. The basis of the argument therefore is that each party in work environment has a stake in forming a labor union.

Cultural Aspects In British Culture Cultural Studies Essay

Cultural Aspects In British Culture Cultural Studies Essay Since the 1950s Britain has gone through an intense period of accelerated social and cultural transitions. These changes come from the results of the disintegration of the British Empire, the expansion of the Commonwealth and the movement of people from various nationalities, languages and cultures. These phenomena have supported the progressive globalization of life and conceived a multi-ethnic and multicultural society, with a strong plurality of identities and heritages. One of the most driving motions through this period has been the womens movement. Their entrance into the labour market and their growing autonomy has designed fundamental changes in their role in society and their relations with men. Similarly, the emergence of youth as an identifiable group with a very different lifestyle to members of older generations, has contributed substantially to the changing social and cultural profile of the country. The younger generation has a more equality view of the role of women in society. The Hofstede analysis for Britain reports strong feelings towards individualism and masculinity. On the other hand, the power distance and uncertainty avoidance are ranked considerably low. Long-term orientation ranks the lowest. This study indicates potential change that Britain is willing to achieve rapidly with the new generations. Men and women mix freely, with independent relationships to one another. In the football club girls are all very open, they can get in touch with strangers very easily, undress without any shame. And Jess behaves on the contrary. The most vivid example of the British youths independence is the fact that parents cant interfere in Juless private life, even when it deals with her sexual orientation. According to Halls scale of levels of cultures, British culture is a low level context culture because the messages are clear and the words carry most of the information in most communication (for example, when the coach sees that Jess has problems with her parents because of football, he goes there and tells them about his opinion, without any rituals, very directly). More interpersonal connections of shorter duration exist in Britain. Even choosing football in this movie seems to refl ect the low level context British culture is experiencing. Football is one of the most rule and goal-oriented, strictly defined and team playing games (where each has its own job). According to Halls cultural theories, British culture seems to be the mix of the past-oriented and future-oriented cultures. Old generation is still trying not to lose traditions, they are still very conservative but the younger people are much more future-oriented, as it is very obvious from Bend it like Beckham. In conclusion, British culture is definitely an individualistic one, due to its high level of individual independence, goals and concept of individuality over group goals. Individuals have universal communication and equal attitude to everyone, in the family and in everyday life where men and women enjoy equal rights. Its also a feminine culture with several specific features of male culture. British culture is a low level context one where people play by external rules, they have separation of time, space, activities, relationships; more interpersonal connections of shorter duration; almost everything is task-centered (decision and activities focus around what needs to be done, division of responsibilities) and so on. Indian culture Indias history has forged its culture. Its particular geography and the assimilation of customs, traditions and ideas from some of its neighbors have been shaping the country, as well as maintaining its ancient heritages, from the Indus Valley Civilization onward. India enjoys a great diversity of practices, languages, customs, and traditions, which are the results of a unique and particular cultural blend over the past five millennia. The family plays an important role in teaching and transmitting values and traditions. The respect for elders is a major component in Indian culture. They represent the familial driving force and pass on the Indian culture within us. India is a high contest culture with close connections between people, less verbally explicit, more indirect verbal interaction, less written and formal communication and more relationship focused. The respect to one another is also a strong pillar. Power Distance score for India is synonymous with high level of inequality of power and wealth within the society. This situation is at some point accepted by the population as a cultural norm. In contrast, people tend to promote interdependent relationship with each other as collectivistic cultures do, by embracing interdependence, family security, social hierarchies, cooperation, and low levels of competition. Indian scores a long term orientation dimension, which is indicative of a perseverant and parsimonious culture. It is also oriented toward masculinity, which reinforces a greater gap between values of men and women. India scores low towards the uncertainty avoidance dimension, which indicates a culture more open to unstructured ideas and situations, as well as fewer rules and regulations towards. The head of the Indians family is male oriented, the father or husband. We can see here male culture, but also with some elements of female culture. The woman in Indian culture is a symbol of house. Jesss mother shows us how real Indian wife has to behave, as mother and housewife. Her main goal is to give her daughters all knowledge that she knows. Communication style The Indian culture is oriented toward collectivism and group goals. Their pillar is traditional house holding and the family. We can see that Jess has a huge amount of relatives who really are happy with her sisters wedding. We can see with Jess sisters wedding the role and active participation the family plays in Indian culture. We can see also that the status is very important for Indians. In the episode Jesss coach comes to talk to her family about football trainings. Jesss father was telling his attitude to football and to problems that he had many years ago because of the football, at the same time Jess interrupted him and tried to say some her own opinions, but it was prohibited because father is the head of the family. So Jesss mother made the reprimand: It is your father, you cant talk while your father is talking. This moment shows us the respect and the importance of the status. Attitude to other cultures Strong differences and reluctances exist between the Indian and other cultures. Indians are conservative and dont attempt to mix culturally. Jess sisters wedding shows the Indian reluctance to include other culture in their traditional ceremony. Jesss mother teaches her daughters to married Indians sharing the same values, culture and traditions. Jess will find all along the movie to evolve from those cultural practices with her relationship with her coach. British Asian Culture In the previous parts, we discussed two main cultures English and Indian. Both of the cultures have strong traditions and deep values which people are trying to keep alive today. It is not easy as everything is changing. But even harder it is for Jess who tries to honour her father Indian roots but at the same time wants to be fully accepted in the English society. This trend is called the new British Asian generation. The term British Asian is used to denote a person of South Asian ancestry or origin, who was born in or was an immigrant to the United Kingdom. Britain has a large Southern Asian population due to British India once being the most populous portion of the former British Empire. That is shown as well in the movie where Jess parents want that she attends university and gets good education as doctor. They have no problems with seeing themselves as British. Mainly they are not accepted as British from the point of old people from Britain. But at the same time they say that they do not even want to be accepted. Their first language is really English. The most important thing they have been brought up there. In addition, the young people see their way of life as different from life in India as well as from their parents. New British Asian generation do not think of gender identity. That is also the biggest issue in Bend it Like Beckham, where Jess is eager to play football. In India that is only men job. Even though Indians might have lived all their lives in Britain the differences are remaining. High expectation of loyalty to strong family is common theme among British Asians. It is seen as the biggest culture differences between Asian and English values. Basi cally if you have grown up in England, there is no family unit which at the same time is totally different for Asian families where you reflect on your family. Individualism versus family values is a dichotomy difficult to reconcile. If you are judged by who is your family or your family is judged by your actions, what do they do then, when they do not want to become doctors, lawyers or just want to smoke weed (very popular thing in UK). That is where the youth of British Asian struggle. For some it even results in exclusion from the family structures because they refuse to accept collectivism pressure. The other issue in British Asian society is marriage. Still most of traditional families want arranged marriages and assessed that those arranged marriages are quite misconceived. An arranged marriage is not a forced marriage. Religion is another British Asian issue. Even though they have grew up with very religious background the 2nd generation is more questioning and searching. They are trying to adapt it by keeping some of its values and foundations to a more modern approach. Also, the new language Asian and English form should not be seen as a mixing of heritages, but as the creation of a potential new heritage. England is a multicultural society, not a multitude of cultures living together and separately from each other. This young generation is redefining their values and reinterpreting what it is to be British. They are not British Asians. Not even British Caribbean or Caucasian. They are second generation and want to make their own mark. This attitude can be seen in the movie where Jess is bright example of British Asian representative. She proves that at the end it is possible to make happy every part of society and be happy herself. She and her British Asian friends show that they are creating their own culture from adapting their strong family values and involving their new sides of English culture. They are taking the most important element they need from both of the cultures. The Movie Genre and Structure The film combines different genres: sports movie, Coming-of-Age, music clip, but primarily British comedy and Bollywood film. These so-called Bollywood films follow the formal and substantive traditions. A key issue is the preservation of the tradition. The older family members embody the forces of tradition. As an important event, there is often an opulent and glamouros wedding-scene. Music and dance in Bollywood films push the emotions of the characters. They are also the moral censorship, because they help to disguise the love scenes. The British comedy derives its humor from the surreality of everyday life and works with a lot of wit and quick word dialogues. Many protagonists are coming from the working class and middle class, discussed their everyday problems in heavily story-line-orientated stories. Bend it like Beckham juggle with both narrative: Thematically it refers to one of the classic Bollywood themes, the conflict between tradition and modern world. The wedding in the movie is the culmination depicted, but equivalent to the other peak, the football final. This shows the film tradition and modern life with the same weighting. Again, the parents embody the classic values, the father does, however, a conversion and finally supports the willingness of change of the daughter. The conquest of a male-domain Football in Europe is the undisputed leader sport millions of people are excited about. This is true at least for the male version. Although there are now more and more female players, the womens football is not in the same form and will be hardly recognized. In the film, this conservative attitude is represented by the mothers. Jules mother is convinced that playing football diminishes the chances of their daughter in the marriage market. As there is a conversation between Jess and Jules, she even feared that the two are lesbian. Jess mother thinks that sports clothes are improper and would prefer that her daughter learn how to prepare Indian dishes. The mothers are trying to stop their daughters from playing football symbolized in the release of Jess, who sees her female family members in the wall during a freekick. Mixed Culture appearing in the movie Jesminder Bhamra (Parminder Nagra) is deeply admiring of the professional skills David Beckham exposes as a Manchester United star. Nobody can bend it like Beckham is her leitmotiv motivation. She is in a total discordance with her parents vision of her future, and her older sisters path traditionally engaged to marry within weeks. While schooling other girls, she explains that Indian girls arent supposed to play football, and is replied that Thats a bit backwards, by one of her teammates. Jess finally justifies that Its just culture, thats all. She is navigating from cultures all along the movie, looking for emotional stability, a sense of belonging and great ambitions to fulfil. The movie successfully shakes all those expectations and their challenges by shaping Jess experience. The film follows its two main characters by developing a strong panel of contrasts and similarities, exploring the divergences in their respective backgrounds, and most importantly, the ways they will achieve this absorption of traditions taught by their environment with the mix of other cultures and changing times. Through crisis and conflicts, the movie finally brings a disparate epilogue that crosscuts between a final football match and Jess sister traditional wedding. This picture shows the divergent clash of these cultures that finally converge responsively to one another in a universal approach. Music In the film the producer mixes Indian and Western pop music. The Indian music accentuated the conservative or traditional areas of life, the western represent the New Age. When Jess and Jules are shopping for the first time and having a beer in a pub, Mel C. sings Independence Day. The trip to Hamburg is musically connected with the group Blondie Your hair looks beautiful. Indian music is essential in the Hindu celebrations, but also when Jess is forced to do the kitchen work by her mother, one can hear the Indian way of music. During the parallel-creation of the wedding and the final game, first Indian and later English music is used for those scenes. The goal kick and the enthusiastic viewers are accompanied with a piece from Puccinis opera Turandot background. The movie and the cultural aspect all together Jess ´ situation based on her relationship to her family Bend it like Beckham picks a topic, which is relevant for adolescents, regardless of their cultural context. It is about the creation of self-determination and the own conceptions of life, independent from external expectations, and thus linked to questions of identity and personal values. For Jess, that leads to a special conflict, because her culture traditionally admits less freedom. From a dramaturgical perspective, it allows to enhance the universal conflict. Through the culture movement the film tells about, the understanding and tolerance for differences in other cultures are encouraged. Seemingly effortlessly the film combines conflicts, which are characterized by the close social contact of cultural values and role models, which went through strong developments in European societies over the past decades. Jess situation according her future and the realisation of her life-concept On the one hand, Jess embodies the whole dilemma of the so-called second generation, as one can see in all European countries in which the children of emigrants were born. They are linguistically and culturally much closer to the culture of occident. However they are still in contact with the original homeland and the traditions of their parents generation. For this generation it is necessary to make pioneering work, to prevent prejudices on both sides, as Jess practiced in the movie. Jess accepted the cultural values of her parents lives and also the traditional religious wedding ceremony of her sister Pinky. At the same time, Jess asks for respect to her lifestyle, but it is quite clear that her mother can never really understand, what kind of life she is trying to live. Jess has reached the allowance to play football and the relationship with her coach Joe, is the next cultural barrier that she will need to overcome.